Designed for a Fashion Label, the logo is followed by a minimal representation of the concept. The word MAITRI means friendship hence the two vertical lines on both sides represent two individuals; say a customer and a provider. While the white line represents their connection in a certain indirect way.

The other side represents the tag line which goes as ALL THAT WE ARE which redirects to the thought of integration as a community and that we all are connected in one or other way.

MAITRI

Depicting the graphical representation of the name YELLOW BEETLE, the logo consists of the initials Y and B particularly. While Y is portrayed as a stick the beetle is manifested by B. The unending Y gives the idea of infinite possibilities of growth.